Pinterest Inc. (NYSE: PINS) is supporting California’s newly enacted Adam’s Law, or Senate Bill 1119, which establishes tougher safeguards for young people interacting with AI companion chatbots. Pinterest said the legislation represents an important step toward establishing clearer accountability for AI products designed to simulate friendship, romance or emotional dependence, particularly as concerns surrounding teen interactions with AI continue to grow.
The company is positioning its own platform around a “safety by design” approach, emphasizing that it does not build AI products intended to mimic human relationships or create emotional dependence. Pinterest Assistant, the company’s interactive AI feature, is currently limited to users 18 and older, while younger users receive additional protections including private accounts for those under 16 and limited social features for teens. For investors, Pinterest’s support of the legislation highlights its broader effort to differentiate its platform through responsible AI development and youth safety as regulation and public scrutiny of technology companies continue to intensify.
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