SocialNewsBreaks – Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG) Faces Existential AI Challenge as Search Dominance Erodes
Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is confronting what some analysts call its most serious threat yet: the rise of AI-powered search engines that could undercut its core advertising business. While Google remains the global leader in search, emerging competitors—most notably OpenAI’s ChatGPT integrated into Microsoft’s Bing—are shifting user behavior and advertising strategies, potentially siphoning off billions in revenue. Combined with regulatory pressures and a slowing digital ad market, Alphabet must innovate beyond its legacy model or risk disruption at its foundation. As of 11:30 a.m. ET on July 10, 2025, Alphabet stock (NASDAQ: GOOGL) is trading at $178.22, down $0.65 (–0.36%),…