Bumble Inc. (NASDAQ: BMBL) is testing a new paid feature called “Plans,” which brings groups of users together for in-person social events as the company seeks new ways to drive engagement and generate revenue. The initiative reflects a broader industry shift toward real-world experiences as dating app users increasingly report fatigue with traditional swiping-based interactions. The launch comes as Bumble works to reverse declining revenue trends and defend market share against competitors such as Tinder, which has recently introduced several similar social-focused features.
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