Meta Platforms (NASDAQ: META) is taking another step toward diversifying beyond advertising with the launch of Meta Business Agent, an AI-powered assistant designed to help businesses interact with customers across WhatsApp, Messenger and Instagram. The new service, which will be included in Meta’s Meta One subscription offering, can answer customer questions, recommend products and book appointments while integrating with third-party platforms such as Shopify and Zendesk. With roughly 98% of revenue still tied to advertising, CEO Mark Zuckerberg is positioning AI agents as a potentially significant future revenue stream as Meta competes with companies such as OpenAI, Google and Anthropic in the rapidly expanding artificial intelligence market.
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