SocialNewsBreaks – Snap Inc. (NYSE: SNAP) Acquires Illumix to Accelerate Augmented Reality Ambitions
Snap Inc. (NYSE: SNAP) has acquired augmented reality company Illumix as it expands development of its next-generation AR ecosystem and smart glasses platform. Illumix brings expertise in spatial mapping and real-world augmented reality experiences that Snap believes can enhance its Specs wearable technology initiative. The acquisition follows strong first-quarter results that included 12% revenue growth and a 5% increase in daily active users to 483 million. Snap continues to position augmented reality as a long-term growth driver, describing smart glasses as the next major computing platform after smartphones. For more information on the company, visit SocialMediaRelations About SocialMediaRelations SocialMediaRelations (“SMR”) is a dynamic communications platform with a focus on public and…

