Meta Platforms Inc. (NASDAQ: META) is expanding the podcast capabilities of its Threads platform with new tools designed to help creators promote shows, highlight episodes and engage with listeners. The update introduces podcast profile and post banners, tappable episode link cards, transcript and guest cards, saved episodes and automatic reminders for new releases.
The expansion also adds Podcast Insights, giving creators visibility into the reach and engagement their podcast content generates on Threads, including clicks and saves. Following Threads’ milestone of 500 million monthly active users in June, the latest features reinforce Meta’s efforts to build the platform as a destination for content discovery and community discussion while providing creators with additional tools to grow and measure their audiences.
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